FOR IMMEDIATE RELEASE

Engagement Focuses on Balancing Sophisticated Brand Voice with Clear, Effective User Experience

BEND, Ore. — February 26, 2026 — A new Napa Valley winery built around a singular and deliberate creative vision has partnered with iS2 Digital to refine and strengthen its website experience. iS2 Digital is leading a focused engagement to sharpen the site's content, navigation, and calls to action, ensuring the brand's emotionally resonant voice translates into a clear, accessible digital presence as the winery builds its audience and membership base.

The winery's website reflects the depth and ambition of its founding vision, with a distinctive voice and narrative structure unlike most winery sites. The challenge, and the opportunity, is ensuring that sophistication serves the visitor rather than slowing them down. iS2 Digital's work focuses on clarifying and tightening content while preserving the founder's creative voice, restructuring navigation to guide visitors more intuitively, and improving the overall user experience on both desktop and mobile.

"The founder has an incredibly powerful and poetic voice, and that needs to come through the experience of the site," said Kevin Goldberg, CEO of iS2 Digital. "Our job is to create the structure and foundation so the end user has the experience they're expecting, while infusing all of it with that creativity and vision. It's about putting ourselves in the seat of the potential visitor and making sure that they can feel the founder's emotion and passion."

For an emerging winery defined by exclusivity and a bold long-term vision, the website is not just a marketing channel; it is a critical piece of the strategy to build a loyal audience that will define the brand's legacy. iS2 Digital's partnership-based approach brings both the strategic perspective and the content expertise needed to ensure the site performs as well as it resonates.

ABOUT iS2 DIGITAL

For more than twenty-five years, iS2 Digital (formerly Imagistic) has continued to merit recognition as one of the most dynamic and reputable business technology agencies. We work with our clients to identify and build solutions that expand their businesses and build lasting competitive advantages. Our talented and seasoned staff offers decades of experience in business technology strategy, internet and custom software development, content strategy, project management, design, and information architecture. iS2 Digital serves clients ranging from startups to Fortune 500 companies, including UCLA, Los Angeles Fire Department, ACLU, California Pizza Kitchen, Bank of America, Apex Systems, Christopher & Dana Reeve Foundation, and Revolution Studios.

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MEDIA CONTACT:

press@is2digital.com
https://www.is2digital.com

FOR IMMEDIATE RELEASE 

Partnership Enables World's Most Decorated HubSpot Agency to Meet Critical Performance Metrics and Timeline Requirements

BEND, Ore. — January 30, 2026 — SmartBug Media, the world's most decorated HubSpot digital agency and 2024 North American Partner of the Year, has successfully delivered an exceptionally high-quality HubSpot CRM-based website project with strategic support from iS2 Digital. Facing critical performance requirements and accelerated timelines, SmartBug Media partnered with iS2 Digital to ensure the project met rigorous quality standards while maintaining their reputation for excellence.

iS2 Digital provided specialized quality assurance testing using Google's Lighthouse—an open-source automated tool for assessing web page quality and performance—and light project management support. The engagement enabled SmartBug Media to deliver outstanding results for their client while ensuring all stakeholders had clear, actionable insights throughout the process.

"Having worked in software development and business operations for more than 25 years, what we bring to the table is an understanding of what's being asked of us and the underlying need," said Kevin Goldberg, CEO of iS2 Digital. "In this case, we delivered the requested information in formats that were accessible to all stakeholders—providing synthesized technical data for developers and executive summaries for project and client management teams so each party had what they needed to do their jobs effectively."

Beyond executing comprehensive testing protocols, iS2 Digital translated complex technical Lighthouse metrics into stakeholder-specific insights. While Lighthouse provides developer-centric data on loading times, first paint metrics, and performance optimization, iS2 Digital leveraged AI to synthesize pages of technical analysis into clear priorities and gap assessments that SmartBug Media's project managers and client-facing teams could immediately understand and act upon. This approach ensured SmartBug Media could fine-tune their delivery and maintain their standard of exceptional quality.

The partnership reflects a foundation of trust built over more than a decade of collaboration between Kevin Goldberg and Adam Bleibtreu, CEO of SmartBug Media. The two previously worked together across multiple website builds, technology implementations, and digital ecosystem projects at Creative Circle, ASGN, and Oxford Global Resources. This established relationship enabled rapid project mobilization and seamless integration with SmartBug Media's delivery processes, allowing them to focus on what they do best: delivering exceptional results for their clients.

Looking ahead, SmartBug Media and iS2 Digital are exploring opportunities for continued collaboration on HubSpot CMS implementation and customization projects, further strengthening their strategic partnership.

ABOUT SMARTBUG MEDIA 

SmartBug Media is a globally recognized, award-winning digital agency and the world's most decorated HubSpot partner. Named HubSpot's 2024 North American Partner of the Year, SmartBug provides full-service marketing, sales, revenue operations, web development, and customer success solutions. With more than 250 team members holding over 1,200 professional certifications, SmartBug serves clients across healthcare, senior living, manufacturing, SaaS, finance, franchise, and education industries.

ABOUT iS2 DIGITAL 

For more than twenty-five years, iS2 Digital (formerly Imagistic) has continued to merit recognition as one of the most dynamic and reputable business technology agencies. We work with our clients to identify and build solutions that expand their businesses and build lasting competitive advantages. Our talented and seasoned staff offers decades of experience in business technology strategy, internet and custom software development, content strategy, project management, design, and information architecture. iS2 Digital serves clients ranging from startups to Fortune 500 companies, including UCLA, Los Angeles Fire Department, ACLU, California Pizza Kitchen, Bank of America, Apex Systems, Christopher & Dana Reeve Foundation, and Revolution Studios.

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MEDIA CONTACT:

press@is2digital.com
https://www.is2digital.com
 

FOR IMMEDIATE RELEASE

Strategic partnership delivers sophisticated platform with custom content management capabilities in under two months

BEND, Ore. – December 17, 2025 – Alliant Communities, a developer dedicated to creating inclusive, mixed-income and affordable multifamily housing communities nationwide, has successfully launched its redesigned website in partnership with iS2 Digital. The project, which began in October, delivers enhanced brand representation and custom content management capabilities that empower the organization to showcase its three divisions: Development, Preservation, and LIHTC, while providing stakeholders with an improved user experience.

The new platform addresses Alliant Communities' unique organizational structure through custom content management solutions that enable staff and properties to be associated with multiple divisions simultaneously. This flexibility allows the organization to accurately represent its integrated approach to affordable housing development while maintaining operational efficiency in content updates and management.

"Excellent client communication and our shared commitment to meeting an aggressive timeline made this project remarkably successful," said Kevin Goldberg, CEO of iS2 Digital. "I'm particularly proud of how our team translated Alliant Communities' brand vision into a website that truly reflects their vision of integrity, community, and innovation. The client's reaction to our initial design comps was incredibly positive and it only continued from there."

The redesigned website elevates Alliant Communities' market presence with a sophisticated visual aesthetic that accurately represents the organization's decades of experience in creating sustainable, inclusive communities. A notable innovation includes a custom hero image created specifically for the client: combining AI-powered design tools with their actual property renderings to create imagery that authentically represents their work while maintaining a strong visual impact. This solution exemplifies iS2 Digital's creative approach to delivering both strategic value and excellence.

The successful two-month timeline from engagement to launch demonstrates the effectiveness of the partnership approach, with weekly client meetings and clear scope communication enabling efficient delivery. The enhanced platform positions Alliant Communities to better communicate their mission of enhancing neighborhoods and improving lives through quality affordable housing development.

About Alliant Communities

Alliant Communities is dedicated to enhancing neighborhoods and improving lives by developing quality attainable and affordable housing and creating strong, sustainable, inclusive communities. With decades of combined experience, the organization specializes in creating and managing mixed-income and affordable multifamily communities that provide safe, attainable homes for individuals and families of all backgrounds. Alliant Communities continually strives to deliver high-quality living experiences across all the communities they develop and manage nationwide.

About iS2 Digital

For more than twenty-five years, iS2 Digital (formerly Imagistic) has continued to merit recognition as one of the most dynamic and reputable business technology agencies. We work with our clients to identify and build solutions that expand their businesses and build lasting competitive advantages. Our talented and seasoned staff offers decades of experience in business technology strategy, internet and custom software development, content strategy, project management, design, and information architecture. iS2 Digital serves clients ranging from startups to Fortune 500 companies, including UCLA, American Camp Association, ACLU, California Pizza Kitchen, Bank of America, and the Christopher & Dana Reeve Foundation.

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MEDIA CONTACT:

press@is2digital.com
https://www.is2digital.com