Insights
Writings, Musings, Ponderings, and Other (th)ings ... looking up at the world around us.
AI: Automation in an Uncertain Economy
As economic uncertainty looms over global and U.S. markets, the role of AI and automation in corporate strategy is no longer hypothetical—it's imperative.
Read More
The Process is the Product
A well-defined engagement process is a key indicator of how a company will manage your project from start to finish.
Read More
Best Practices for Website Design
This 2 The Point episode by iS2 Digital explores how to build a website that not only looks good but actually performs. Kevin Goldberg, CEO of iS2 Digital, breaks down the key elements of creating an effective, user-centric website in a digital world where nearly one million business websites launch every year.
Read More
The Rule of 7: Shaping Website Navigation
Effective website navigation follows cognitive science. The Rule of 7 suggests that you keep menus short, group items logically, and support users with dropdowns, mega menus, and super nav tools for account and search.
Read More
7 Web Design Pitfalls to Avoid
Neglecting accessibility, overcomplicating navigation, ignoring mobile users, skipping SEO integration, dealing with stakeholder overload, and visual clutter. Creating an effective websites that attract visitors, enhance user experience, and ultimately achieve their online goals can be accomplished by avoiding these pitfalls.
Read More
SMB Checklist for Website Security
While often overlooked, Small and Medium-Sized Businesses are frequent targets for cyberattacks, including malware, phishing, and ransomware. This checklist highlights the critical needs for enhanced website security.
Read More