Artificially Intelligent, Actually Useful.

When the Store Becomes the Conversation

Three major retailers made billion-dollar bets this quarter on a fundamental shift in how people shop online. Target invested over $15 million annually to put its entire product catalog into ChatGPT. Walmart launched Instant Checkout, allowing 800 million weekly ChatGPT users to complete purchases without ever visiting their website. And Amazon disclosed that Rufus, its AI shopping assistant, is helping to generate an additional $10 billion in annual sales while increasing purchase conversion rates by 60%!

This represents a significant structural change in how and where shopping happens. Customers can now ask "I need to make dinner for my family of five," see options, and complete checkout without leaving the conversation. No browsing through categories, no searching multiple sites, no switching between tabs to compare products. The entire shopping journey from discovery to purchase happens in natural dialogue, making traditional website navigation feel cumbersome by comparison.

Key Insight: When customers can complete purchases entirely within AI conversations, companies are facing a major shift in how they reach buyers. The businesses preparing now are ensuring their services and offerings can be discovered, evaluated, and transacted through conversational AI, not just traditional websites.