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Christopher & Dana Reeve Foundation Custom CRM

Reeve Foundation

Connecting Data Systems to Scale Community Impact

Client

Reeve Foundation

Headquarters

Short Hills, NJ

Industry

Nonprofit Medical Research and Advocacy

Website

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Services
  • Data Migration and Integration
  • Custom API Development
  • Workflow Automation Design
  • Data Architecture Optimization
  • Quality Assurance and Testing
  • Performance Monitoring Implementation
  • Privacy Compliance Integration

The Challenge

The Reeve Foundation faced a critical data integration challenge. Their custom CRM and HubSpot marketing platform contained overlapping information for the same individuals creating potential for data duplication and workflow inefficiencies. The marketing team lacked access to the comprehensive relationship histories stored in the CRM, and a standard integration risked creating duplicate records and fragmenting record relationships.

The Solution

iS2 Digital started the engagement with pre-production discovery meetings, working with stakeholders to identify needs, concerns and potential bottlenecks in the process. The outcome was a detailed field mapping between the custom CRM and HubSpot, and a three-part implementation which would be developed sequentially but released simultaneously for the most effective control over the data integration.

First was an automated one-way data transfer from public CRM intake forms into HubSpot, creating a new contact or updating an existing contact. Second was an historical data transfer from the CRM to HubSpot. And finally an scheduled one-way data transfer from the admin side of the CRM into HubSpot, creating a new contact or updating an existing contact.

The engagement of connecting the Reeve Foundation's custom CRM, containing over 100,000 contact records, with their HubSpot marketing platform was mission critical. iS2's methodology included comprehensive field mapping to handle complex data relationships, API-driven real-time and triggered synchronizations, and robust duplicate prevention protocols that protected the integrity of existing relationship histories essential for community support work.

The implementation delivered exceptional results: zero bugs at launch, no data loss or corruption, and perfect operation for over a year since deployment. 

Project Details

Migration

Zero Data Loss

Data architecture transformed connecting 100,000+ records with zero data loss, preserving relationship histories essential for community support.

Integration

Responsive Architecture

Workflow efficiency enhanced through custom API connections eliminating manual data entry and preventing duplicate records across both systems.

Automation

Autonomous Synchronization

Staff efficiency maximized through automated synchronization capturing CRM changes in real-time and ensuring continuous operation.

Security

HIPAA-Compliant

Sensitive health data protected through secure HIPAA-compliant planning, governance, and deployment.

The Client

The Christopher & Dana Reeve Foundation stands as the leading organization dedicated to curing spinal cord injury through innovative research while improving quality of life for individuals and families impacted by paralysis. Founded from the merger of the American Paralysis Association and the Christopher Reeve Foundation, the organization has distributed over $140 million to spinal cord researchers and $46 million to nonprofits supporting quality-of-life improvements for people with disabilities.

The Foundation operates the National Paralysis Resource Center, providing comprehensive information and support services to newly-paralyzed individuals and their families during life-changing transitions. This integration directly supports the Foundation's capacity to scale their community engagement and fundraising effectiveness, enabling more targeted outreach that fuels both immediate support services and long-term research initiatives essential to achieving their vision of "Today's Care, Tomorrow's Cure" for the global paralysis community.

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