Apex Systems Enhances User Experience with Modal Contact Form
FOR IMMEDIATE RELEASE
iS2 Digital Delivers Streamlined Contact Process and Critical Updates to Improve User Engagement and Accessibility
BEND, Ore. – April 24, 2025 – Technology solutions provider Apex Systems, in collaboration with iS2 Digital, today announced the successful implementation of significant user experience enhancements to their digital platform, headlined by an innovative modal contact form that dramatically improves visitor engagement and conversion tracking capabilities.
The new modal contact form represents a fundamental shift in how potential clients interact with Apex Systems' website. Rather than navigating away from their current page, users can now access contact functionality instantly through an elegant overlay interface. This streamlined approach has already shown promise in improving user engagement metrics and providing clearer analytics on call-to-action effectiveness across the site.
"The modal contact form isn't just a technical upgrade—it's a strategic enhancement that directly impacts business outcomes," said Kevin Howard Goldberg, CEO of iS2 Digital. "By keeping users on their current page while facilitating contact, we're removing friction from the engagement process and gaining valuable insights into which content drives the most interest in Apex Systems' services."
The implementation includes sophisticated tracking capabilities that allow Apex Systems to understand precisely which pages and content elements are most effective at generating qualified leads. Since users no longer leave the page to complete contact forms, the marketing team can now track the full user journey and optimize content strategy based on real engagement data.
Additional enhancements delivered in this update include critical improvements to the site's functionality and compliance. The team added published date metadata specifically formatted for Salesforce integration, ensuring seamless data flow between the website and Apex Systems' CRM platform. As well, accessibility compliance received attention, with the team addressing an issue related to the new ASGN logo link. in the sitewide footer.
The updates build upon the successful Drupal 10 upgrade, continuing Apex Systems' investment in maintaining a cutting-edge digital presence. By focusing on user experience improvements alongside technical enhancements, the company demonstrates its understanding that effective digital platforms must balance sophisticated functionality with intuitive user interfaces.
These enhancements position Apex Systems to better serve its clients while gathering actionable data to continuously improve the digital experience. The modal contact form, in particular, represents a more advanced best-practice approach to lead generation that other organizations in the technology services sector are likely to emulate.
ABOUT APEX SYSTEMS
Apex Systems is a technology services business that provides solutions for clients' digital needs in the areas of digital innovation, modern enterprise, workforce mobilization, and partnerships with other companies.
ABOUT iS2 DIGITAL
For more than twenty-five years, iS2 Digital (formerly Imagistic) has continued to merit recognition as one of the most dynamic and reputable business technology agencies. We work with our clients to identify and build solutions that expand their businesses and build lasting competitive advantages. Our talented and seasoned staff offers decades of experience in business technology strategy, internet and custom software development, content strategy, project management, design, and information architecture. iS2 Digital serves clients ranging from startups to Fortune 500 companies, including UCLA, Los Angeles Fire Department, Bank of America, and Revolution Studios.
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