SmartBug Media Delivers Exceptional HubSpot Website with Support from iS2 Digital
FOR IMMEDIATE RELEASE
Partnership Enables World's Most Decorated HubSpot Agency to Meet Critical Performance Metrics and Timeline Requirements
BEND, Ore. — January 30, 2026 — SmartBug Media, the world's most decorated HubSpot digital agency and 2024 North American Partner of the Year, has successfully delivered an exceptionally high-quality HubSpot CRM-based website project with strategic support from iS2 Digital. Facing critical performance requirements and accelerated timelines, SmartBug Media partnered with iS2 Digital to ensure the project met rigorous quality standards while maintaining their reputation for excellence.
iS2 Digital provided specialized quality assurance testing using Google's Lighthouse—an open-source automated tool for assessing web page quality and performance—and light project management support. The engagement enabled SmartBug Media to deliver outstanding results for their client while ensuring all stakeholders had clear, actionable insights throughout the process.
"Having worked in software development and business operations for more than 25 years, what we bring to the table is an understanding of what's being asked of us and the underlying need," said Kevin Goldberg, CEO of iS2 Digital. "In this case, we delivered the requested information in formats that were accessible to all stakeholders—providing synthesized technical data for developers and executive summaries for project and client management teams so each party had what they needed to do their jobs effectively."
Beyond executing comprehensive testing protocols, iS2 Digital translated complex technical Lighthouse metrics into stakeholder-specific insights. While Lighthouse provides developer-centric data on loading times, first paint metrics, and performance optimization, iS2 Digital leveraged AI to synthesize pages of technical analysis into clear priorities and gap assessments that SmartBug Media's project managers and client-facing teams could immediately understand and act upon. This approach ensured SmartBug Media could fine-tune their delivery and maintain their standard of exceptional quality.
The partnership reflects a foundation of trust built over more than a decade of collaboration between Kevin Goldberg and Adam Bleibtreu, CEO of SmartBug Media. The two previously worked together across multiple website builds, technology implementations, and digital ecosystem projects at Creative Circle, ASGN, and Oxford Global Resources. This established relationship enabled rapid project mobilization and seamless integration with SmartBug Media's delivery processes, allowing them to focus on what they do best: delivering exceptional results for their clients.
Looking ahead, SmartBug Media and iS2 Digital are exploring opportunities for continued collaboration on HubSpot CMS implementation and customization projects, further strengthening their strategic partnership.
ABOUT SMARTBUG MEDIA
SmartBug Media is a globally recognized, award-winning digital agency and the world's most decorated HubSpot partner. Named HubSpot's 2024 North American Partner of the Year, SmartBug provides full-service marketing, sales, revenue operations, web development, and customer success solutions. With more than 250 team members holding over 1,200 professional certifications, SmartBug serves clients across healthcare, senior living, manufacturing, SaaS, finance, franchise, and education industries.
ABOUT iS2 DIGITAL
For more than twenty-five years, iS2 Digital (formerly Imagistic) has continued to merit recognition as one of the most dynamic and reputable business technology agencies. We work with our clients to identify and build solutions that expand their businesses and build lasting competitive advantages. Our talented and seasoned staff offers decades of experience in business technology strategy, internet and custom software development, content strategy, project management, design, and information architecture. iS2 Digital serves clients ranging from startups to Fortune 500 companies, including UCLA, Los Angeles Fire Department, ACLU, California Pizza Kitchen, Bank of America, Apex Systems, Christopher & Dana Reeve Foundation, and Revolution Studios.
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