iS2 Digital CEO Kevin Howard Goldberg Leads AI Workshops at Small Business Expo
FOR IMMEDIATE RELEASE
Two Practical Sessions Give Small Business Owners a Plain-English View of AI and a Working Method for Closing the Lead Follow-Up Gap
BEND, Ore. – October 2, 2026 – Kevin Howard Goldberg, CEO of business technology agency iS2 Digital, led two AI workshops for small business owners and entrepreneurs at Small Business Expo in September. He presented "AI for Small Business: The Follow-Up Gap" in Las Vegas on September 10 and "AI: What's Real, What's Hype, What Matters" in San Diego on September 18. Each 30-minute session focused on what AI can realistically do for a small business today, explained in plain English, without technical jargon.
At the Plaza Hotel & Casino Convention Center in Las Vegas, "The Follow-Up Gap" took on a common and costly problem: leads that go cold because no one followed up, not because of poor salesmanship. Goldberg showed how to work eight real leads in ten minutes, identifying the two that an AI tool should not handle, and gave the attendees this process which can be used with whatever AI tool they already have. When the floor opened for questions, one attendee's question about the process started a steady stream of others.
"Most small business owners don't need another AI tool. They need to know what the tools they already have can do, and where a person still has to make the call. Both workshops were built around that," said Kevin Goldberg, CEO of iS2 Digital.
At the Sheraton San Diego Hotel & Marina, "AI: What's Real, What's Hype, What Matters" addressed a different gap. Many people use AI without fully understanding it, and the technology is advancing faster than the people and institutions trying to keep up. Goldberg's plain-English session covered what AI actually is, what it can do, and where it appears to be heading, with no hype, no jargon, and no sales pitch.
Together, the two workshops reflect iS2 Digital's approach to technology: translating it into business language so owners can make informed decisions about where it fits in their operations. For small businesses with limited time and staff, that clarity is a tremendous advantage, helping owners leverage AI where it saves time and keeping people in the parts of the process that need human judgment.
ABOUT SMALL BUSINESS EXPO
Founded in 2008 by a U.S. small business owner, Small Business Expo produces business conferences, trade shows, and networking events for small business owners, entrepreneurs, and startups. The organization has hosted more than 225 events in cities across the United States and connects more than 100,000 small business owners each year.
ABOUT iS2 DIGITAL
For more than twenty-five years, iS2 Digital (formerly Imagistic) has continued to merit recognition as one of the most dynamic and reputable business technology agencies. We work with our clients to identify and build solutions that expand their businesses and build lasting competitive advantages. Our talented and seasoned staff offers decades of experience in business technology strategy, internet and custom software development, content strategy, project management, design, and information architecture. iS2 Digital serves clients ranging from startups to Fortune 500 companies, including UCLA, Los Angeles Fire Department, ACLU, California Pizza Kitchen, Bank of America, Christopher & Dana Reeve Foundation, and Revolution Studios.
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