Alliant Communities
Custom CMS and Visual Redesign Elevate Affordable Housing Leader's Digital Presence
Client
Alliant Communities
Headquarters
Calabasas, CA
Industry
Affordable Housing Development
Website
Services
- Visual Design and Brand Strategy
- User Experience Design
- Custom WordPress Development
- Content Management System Optimization
- Technical Performance Optimization
- AI-Enhanced Creative Solutions
The Challenge
Alliant Communities needed a digital presence matching their market leadership, as their existing CMS couldn't showcase their expanded capabilities in affordable housing. The CMS required customization to support their structure where staff and properties spanned multiple divisions. Having developed over 25,000 units and managing billions in assets, streamlined content management improved efficiency and better represented their brand.
The Solution
Through collaborative discovery, iS2 Digital worked with Alliant Communities to understand their strategic positioning goals and translate their vision into functional solutions. The design process focused on capturing the organization's professional standing and decades of experience in visual form.
Three initial homepage compositions demonstrated this understanding. The client's enthusiastic response confirmed the designs reflected their strategic needs and brand identity accurately. This alignment enabled efficient progress through subsequent design phases.
A notable example of adaptive problem-solving emerged during image selection. The client selected a hero image showing a family viewing a building under construction, but the high-rise structure didn't represent their actual portfolio. The team developed an alternative approach: combining AI design tools with the client's property renderings to create authentic imagery unique to their work, generating custom assets that served both visual impact and brand accuracy.
The WordPress implementation delivered workflow improvements through custom content management. Staff and properties can now be associated with multiple divisions while maintaining unique ordering per division, automating what previously required repetitive manual effort. Technical optimization included plugin consolidation and integration fixes that improved site performance.
The project completed successfully on schedule, launching in two months from an October kickoff to a December delivery.
Project Details
The Client
Alliant Communities has built a 30-year legacy creating and preserving affordable housing communities through three integrated divisions: Development, Preservation, and LIHTC. With over 25,000 units developed, more than $10 billion in equity raised, and $14 billion in assets managed, the organization specializes in mixed-income and affordable multifamily communities that provide safe, attainable homes nationwide.
Guided by core values of integrity, community, and innovation, Alliant Communities leads with transparency while continuously evolving to meet changing housing needs. The redesigned website provides a platform that scales with their continued growth and supports their mission of creating sustainable, inclusive communities.
