Skip to main content

Do You Even Remember Why You Hired Us?

Why does a company hire an outside vendor? Usually it's because they a) don't possess the skills in house and need expert help or b) they have the skills but don't have the time. The latter has the potential to be a very dangerous client. This is what I am going to talk about in this blog post.  I've been in the professional service business for close to 15 years (20 if you include my house painting company in college) - so I know what it means to manage client expectations and hand hold a client throughout the process. When I started Imagistic in 1997, it was easy - no one knew a thing about the Web -all theyknew was that they needed a website and they would pay top dollar for it. It was great because we were getting paid to learn. But times have changed, clients are more savvy, more educated and well... they know too much.

Never miss a post! Share it!

Explore More Insights

Link to content
Interlocking gears with tree rings signifying partnerships over time
Feb 24, 2026

Technology Partnerships That Last

iS2 Digital CEO Kevin Howard Goldberg shares lessons from nearly 30 years of building successful technology solutions: why experience beats checklists, how teaching creates ownership, and how trust compounds efficiency over time.

Read More Link to content
Link to content
Graphic depicting vibe coding becoming agentic engineering
Feb 20, 2026

From Vibe Coding to Agentic Engineering

The developer's role is shifting from writing code to orchestrating AI agent teams. From Claude Code swarms and OpenAI Codex to orchestration platforms like Gas Town, the landscape is rapidly changing and so are the security risks.

Read More Link to content
Link to content
A Google Gemini image of an iceberg showing that chatbots are just the tip of the iceberg and we are taking a look at the rest.
Feb 08, 2026

Why We Misunderstand AI Headlines

Most people read "AI" in headlines and think chatbots, leading to misguided investments and missed opportunities. The dramatic efficiency gains making headlines come from specialized AI systems including predictive maintenance, supply chain optimization, and fraud detection.

Read More Link to content

Got a project in mind?
Tell us about it.