The Latest Trend for Maximizing Sales: Search Term Data
As the Wall Street Journal reported, U.S. spending on paid search in 2007 has been estimated to reach $8.29 billion. Given this projection, more and more companies are looking to consumer search term data analysis to assist not only with how they sell their products—but what they sell.
For example, National Instruments Corp., a maker of software and hardware was recently able to determine through search term data that the usage of the keyword “USB” – the initials for Universal Serial Bus, a computer interface cable, was being typed into browsers at a much higher rate than anticipated.
The keyword made such a strong showing that the company, who in the past did not support the cable, started selling products with the USB interface to maximize sales and increase revenue.
Millions of searches are performed each day, many centered on or around available goods or services to buy. As a part of their online marketing arsenal, businesses are now employing Web-based tools from the major Internet companies to evaluate the uber-mass of search term data collected on any given keyword.
Per our last article on the new rise of using consumer search term data, here are some free search term research services you can take advantage of right now:
1. Yahoo - Enter a term related to your site and they will show you related searches that include your term and how many times that term was searched last month.
2. Microsoft’s Adlab - Enter keywords to see monthly history of trends and impression counts, keyword age distribution, and keyword gender distribution.
3. SEO Book - Driven off the Overture keyword suggestion tool, and offers monthly regional search volumes by market for many top search engines.
4. Digital Point - Will show you the results of your query to see how often your phrase is searched for, as well as offer suggestions for alternate keywords.
5. Wordtracker - Tells you the most popular keywords for your business. Offers 330 million keywords immediately upon registering.
6. Google Trends - Lists today's hot trends, along with search volume, and comparison data.
Whatever your objectives, adding term data analysis to your marketing mix is showing itself to be a proven way to delve more deeply into your audience’s needs—to help snag big rewards.
*Wall Street Journal, http://www.wallstreetjournal.com/
