Insights
Writings, Musings, Ponderings, and Other (th)ings ... looking up at the world around us.

How to Really Vet a Software Development Company
This 2 The Point episode by iS2 Digital dives into how to vet a custom software development company beyond the usual checklists. Kevin Goldberg, CEO of iS2 Digital, reveals five overlooked yet critical areas that can make or break your software project—from initial engagement through to quality assurance.
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Quality Assurance is... Assurance
Testing cannot be an afterthought: QA should be built into the development cycle—not just rushed in at the end.
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AI: Automation in an Uncertain Economy
As economic uncertainty looms over global and U.S. markets, the role of AI and automation in corporate strategy is no longer hypothetical—it's imperative.
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The Process is the Product
A well-defined engagement process is a key indicator of how a company will manage your project from start to finish.
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Best Practices for Website Design
This 2 The Point episode by iS2 Digital explores how to build a website that not only looks good but actually performs. Kevin Goldberg, CEO of iS2 Digital, breaks down the key elements of creating an effective, user-centric website in a digital world where nearly one million business websites launch every year.
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The Rule of 7: Shaping Website Navigation
Effective website navigation follows cognitive science. The Rule of 7 suggests that you keep menus short, group items logically, and support users with dropdowns, mega menus, and super nav tools for account and search.
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