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Insights

Writings, Musings, Ponderings, and Other (th)ings ... looking up at the world around us.

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AI image generation: Buildings
Aug 3, 2025 - 01:28 UTC
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How to Really Vet a Software Development Company - 2 THE POINT - Thumbnail
May 08, 2025

How to Really Vet a Software Development Company

This 2 The Point episode by iS2 Digital dives into how to vet a custom software development company beyond the usual checklists. Kevin Goldberg, CEO of iS2 Digital, reveals five overlooked yet critical areas that can make or break your software project—from initial engagement through to quality assurance.

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Man at computer performing QA tasks
May 06, 2025

Quality Assurance is... Assurance

Testing cannot be an afterthought: QA should be built into the development cycle—not just rushed in at the end.

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Factory worker, robotics, artificial intelligence
Apr 27, 2025

AI: Automation in an Uncertain Economy

As economic uncertainty looms over global and U.S. markets, the role of AI and automation in corporate strategy is no longer hypothetical—it's imperative.

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Arms stretch over a table as a team works on their strategy and business process.
Apr 20, 2025

The Process is the Product

A well-defined engagement process is a key indicator of how a company will manage your project from start to finish.

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Best Practices for Website Design - 2 THE POINT - Thumbnail
Apr 11, 2025

Best Practices for Website Design

This 2 The Point episode by iS2 Digital explores how to build a website that not only looks good but actually performs. Kevin Goldberg, CEO of iS2 Digital, breaks down the key elements of creating an effective, user-centric website in a digital world where nearly one million business websites launch every year

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A group of designers collaborates on website navigation sketches, reviewing wireframes and layout elements on paper.
Apr 03, 2025

The Rule of 7: Shaping Website Navigation

Effective website navigation follows cognitive science. The Rule of 7 suggests that you keep menus short, group items logically, and support users with dropdowns, mega menus, and super nav tools for account and search.

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