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Insights

Writings, Musings, Ponderings, and Other (th)ings ... looking up at the world around us.

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Oct 31, 2026 - 12:00 UTC
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Digital documents and checklists floating over a laptop, representing dynamic project documentation and modern workflows.
May 28, 2025

Documentation Is a Deliverable

Good documentation—it’s not just for the bookshelf! Good documentation supports onboarding, maintenance, scalability and success.

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Agile software team collaborating on code and visual planning board, showing sprint tasks and user flows.
May 23, 2025

Methodology Matters

Agile, Scrum, or Kanban—understanding their process helps you predict how your project will be managed and succeed.

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Developer working on source code in a modern workspace, illustrating version control practices like commits and branching.
May 20, 2025

Version Control Is Fundamental

Vetting a software development company is challenging. An easy first cut is to their approach to repositories, commits, and version control will tell you everything about their professionalism and discipline.

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How to Really Vet a Software Development Company - 2 THE POINT - Thumbnail
May 08, 2025

How to Really Vet a Software Development Company

This 2 The Point episode by iS2 Digital dives into how to vet a custom software development company beyond the usual checklists. Kevin Goldberg, CEO of iS2 Digital, reveals five overlooked yet critical areas that can make or break your software project—from initial engagement through to quality assurance.

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Man at computer performing QA tasks
May 06, 2025

Quality Assurance is... Assurance

Testing cannot be an afterthought: QA should be built into the development cycle—not just rushed in at the end.

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Factory worker, robotics, artificial intelligence
Apr 27, 2025

AI: Automation in an Uncertain Economy

As economic uncertainty looms over global and U.S. markets, the role of AI and automation in corporate strategy is no longer hypothetical—it's imperative.

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Arms stretch over a table as a team works on their strategy and business process.
Apr 20, 2025

The Process is the Product

A well-defined engagement process is a key indicator of how a company will manage your project from start to finish.

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Apr 11, 2025

Best Practices for Website Design

This 2 The Point episode by iS2 Digital explores how to build a website that not only looks good but actually performs. Kevin Goldberg, CEO of iS2 Digital, breaks down the key elements of creating an effective, user-centric website in a digital world where nearly one million business websites launch every year. 

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A group of designers collaborates on website navigation sketches, reviewing wireframes and layout elements on paper.
Apr 03, 2025

The Rule of 7: Shaping Website Navigation

Effective website navigation follows cognitive science. The Rule of 7 suggests that you keep menus short, group items logically, and support users with dropdowns, mega menus, and super nav tools for account and search.

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A man stands confused about design decisions.
Mar 27, 2025

7 Web Design Pitfalls to Avoid

Neglecting accessibility, overcomplicating navigation, ignoring mobile users, skipping SEO integration, dealing with stakeholder overload, and visual clutter. Creating an effective websites that attract visitors, enhance user experience, and ultimately achieve their online goals can be accomplished by avoiding these pitfalls.

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Two professionals look at a tablet together with code overlaying the image.
Mar 13, 2025

SMB Checklist for Website Security

While often overlooked, Small and Medium-Sized Businesses are frequent targets for cyberattacks, including malware, phishing, and ransomware. This checklist highlights the critical needs for enhanced website security.

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Two people shake hands the words AI and an outline appear over the image.
Feb 25, 2025

The Impact of AI on the Staffing Industry

The social media landscape is shifting dramatically due to platform instability, evolving user preferences, and regulatory challenges. Businesses should diversify content across multiple platforms, prioritize authentic engagement, and explore emerging networks like Bluesky and Mastodon to maintain effective audience connections.

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