Michael Weiss Writes Article on User-Generated Content for NTEN

Michael Weiss penned a cautionary article about user generated content - and how it can work against you when its position is targeted against your organization. Included are tips to creating a successful integrated marketing plan, resulting in a dynamic and rewarding dialogue between you and your consitutents.

The article is called "It's Your Content - Take Control of It!", and it appears on the Nonprofit Technology Network site.

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